SWAROVSKI
Matrix Women Quartz White Dial Analog Stainless Steel Watch

Founded In
1895

Headquarters In
Austria

Founded by pioneering inventor Daniel Swarovski in the Tyrolean Alps in 1895, Swarovski has spent more than a century shaping the language of crystal. Known as the Masters of Light, the House has transformed crystal through generations of technical expertise, creating pieces that radiate brilliance and capture the imagination. Swarovski’s savoir-faire is defined by its mastery of cutting and polishing crystal to reveal its full expression of light, clarity and colour. A spirit of experimentation has continually pushed this craft forward, inspiring collaborations with icons across fashion, cinema and music for more than a century. From couture and the silver screen to contemporary pop culture, Swarovski has made crystal an enduring symbol of creative expression. Today, Swarovski channels this heritage through a contemporary vision of pop luxury, bringing together bold design, playful creativity and joyful extravagance. Under Creative Director Giovanna Engelbert, the House continues to explore new possibilities in crystal, creating pieces that celebrate individuality and self-expression. From statement jewellery and collectible objects to Swarovski Created Diamonds, the brand champions a world where glamour is expressive, unapologetic and wonderfully excessive.